In January 2019, Yahoo Finance doubled down on its video coverage offering eight hours of free, life market coverage. But there was a hitch: Many Yahoo Finance users didn't know about the existing live coverage, let alone the new bell-to-bell hours. In order to grab people's attention and build brand equity around the life hosts and their fresh takes on the markets, we created a fun awareness campaign with broadcast commercials, digital assets, and out-of-home takeovers.
Client: Yahoo Finance | Project Scope: Concept development, Broadcast, Pre-roll, OOH, HTML, CRM, Social, Digital
Creative Team: Matt Bender, Matt Pence, Meghan Beckel
Production Company/Director: Hungryman, Hank Perlman
