RPA

Senior Art Director

Clients: TXU Energy, Southern California Edison, Honda digital, Spectrum Business, Apartments.com

(June 2021 - Present)

• Leading art direction for the creative team in developing innovative advertising campaigns for high-profile clients.

• Conceptualizing and executing visually compelling designs across various media, including TV, print, digital, and social platforms, enhancing brand visibility and recognition.

• Collaborating closely with account managers, copywriters, and clients to ensure alignment on project objectives and creative vision, fostering strong working relationships and effective communication.

• Mentoring junior designers, providing guidance on best practices and creative techniques.

• Overseeing the production process from initial concept to final execution, ensuring high-quality standards and adherence to project timelines and budgets.

Verizon Media / Yahoo

Art Director

Clients: Yahoo (Sports, Finance, Fantasy, News, Lifestyle, Shopping, Mail), Huffpost, TechCrunch, Verizon

(Oct 2018 - June 2021)

• Directed creative initiatives for all Yahoo brands, including HuffPost, overseeing a diverse range of projects from single digital banner ads to comprehensive 360-degree campaigns (TV, social, digital, print).

• Led large-scale presentations for internal clients and external vendors, effectively communicating creative concepts and strategies to diverse audiences.

• Managed relationships with outside vendors and coordinated efforts with internal designers to ensure the successful execution of wide-scoped projects, maintaining high-quality standards and adherence to timelines.

Disney’s Yellow Shoes

Junior Art Director

Clients: Disneyland, Disney’s California Adventure, Disney World, Adventures by Disney, Aulani

(June 2016 - Oct 2018)

• Developed innovative concepts for major advertising campaigns for Disney Parks and Resorts, contributing to enhanced brand visibility and guest engagement.

• Collaborated with senior creatives to execute high-impact designs, ensuring alignment with brand standards and campaign objectives.

• Designed digital banner ads, social media posts, and email marketing materials for Disney Parks & Resorts, Adventures by Disney, and Aulani Resort, driving user engagement and response.

• Participated in brainstorming sessions, bringing fresh ideas to the team and supporting the overall creative process.

NBCUniversal

Digital Design Intern

(Jan 2015 - May 2015 / Sept 2015 - May 2016)

• Photo retouching & manipulation

• Color correction for online content and concept art

• UI/UX wireframing and concepting for The Blacklist webpage

• Created content for show sites in NBC.com

• Created content for the launch of the SNL 40 app

• Created moodboards and concept art for all NBC shows

• Designed social media posts for Chicago Fire, Grimm and Blacklist

Hulu