As the leader in renting, Apartments.com unveils a new creative campaign highlighting innovative features and our commitment to both renters and landlords, starring tech visionary and longtime spokes-character Brad Bellflower, played by Jeff Goldblum.
For landlords, we highlight how tools like hassle-free payment collection, lease generation, and streamlined tenant screening can empower any landlord to manage rentals 100% online. It’s like having a whole team of yous by your side.
Creative Directors: Hobart Birmingham, Perrin Anderson // Sr Art Director: Matt Pence // Sr Copywriter: Jamie Dos Santos
Spectrum Business needed a reboot. Low brand awareness, negative perceptions, and a lack of differentiation in the category left the network provider drowning in a sea of sameness.
To help break the mold, I came up with and sold through a refreshed brand platform rooted in the idea that small business owners just want their phones and internet to work, so they can too.
Delivering an all-new look, feel, tone, and tagline, I helped relaunch the Spectrum Business brand with a 360-degree, multinational campaign that proves Spectrum Business is made to work, just like small business owners.
Spectrum Business is Made to Work.
Creative Directors: Nathan Crow, Adam Lowrey // Sr. Copywriter: Mat Topolewski // Sr. Art Director: Matt Pence
You can count on summer to bring the heat. That’s why TXU Energy is bringing back another guarantee: big energy savings all summer long. Even when it’s hottest. In fact, especially when it’s hottest.
By 2045, California will undergo a remarkable transformation and plans to become 100% carbon-free. While impressive, this goal also sounds distant and daunting. Moreover, most people feel like there’s only so much they can do to actually help.
That’s why Southern California Edison–one of the largest energy providers in the country–launched a massive clean-energy initiative aimed at not only reimagining the energy grid but also providing more reliable and accessible clean-energy options to its more than 15 million customers.
My job was to come up with a fully integrated campaign that brought attention to this clean-energy mission and that made everyday Southern Californians feel empowered to make a difference.
Sr. Art Director: Matt Pence // Sr. Copywriter: Mat Topolewski // CDs: Bang Pham & Yama Rahyar
We’re all familiar with the concept of cash-back rewards: the more you spend, the more you’re rewarded. But what if that same idea could apply to your utilities? Enter the Freedom Rewards plan from Texas utility company, TXU Energy. A completely new concept for the category, Freedom Rewards lets you earn 30% back in free electricity anytime you use energy.
My job was to come with a fully integrated campaign bringing the power of 30% rewards to life. So, we thought it’d be fun to imagine a world where all the benefits of this stellar deal become larger than life before your very eyes.
Creative Directors: Bang Pham, Yama Rahyar // Sr. Copywriter: Mat Topolewski // Sr. Art Director: Matt Pence
As leaders in the world of fantasy sports, Yahoo Fantasy was looking to make some noise for the upcoming baseball season. To appeal to returning users and hardcore baseball fans, we decided to show off with a 3D rendered baseball that resembles some of the games most unique looking players (Rod Beck, Randy Johnson etc).
The holidays is a beloved time of year at the Disneyland Resort. It is a place where people get together and can feel an overwhelming amount of joy and happiness. This year, we created a campaign to show that the holidays truly begin here at Disneyland.
Client: Disneyland Resort | Project Scope: Concept development, Broadcast, OOH, Radio, Pre-roll, HTML, CRM, Social, Digital
Creative Team: Hill Cheuk, Brian Miller, Matt Pence
The talented and knowledgeable hosts of Yahoo Finance Live are ready to give expert analysis and bring context to the market - anywhere you go. In funny and personable creative, we’ll show our hosts taking finance to the streets, your home kitchen, coffee shop, and everywhere our users might tune in.
Client: Yahoo Finance | Project Scope: Concept development, Broadcast, Pre-roll, HTML, CRM, Social, Digital
Creative team: Matt Bender, Matt Pence, Meghan Beckel
Director: Hank Perlman
Photography: Zack Seckler
In January 2019, Yahoo Finance doubled down on its video coverage offering eight hours of free, life market coverage. But there was a hitch: Many Yahoo Finance users didn't know about the existing live coverage, let alone the new bell-to-bell hours. In order to grab people's attention and build brand equity around the life hosts and their fresh takes on the markets, we created a fun awareness campaign with broadcast commercials, digital assets, and out-of-home takeovers.
Client: Yahoo Finance | Project Scope: Concept development, Broadcast, Pre-roll, OOH, HTML, CRM, Social, Digital
Creative Team: Matt Bender, Matt Pence, Meghan Beckel
Production Company/Director: Hungryman, Hank Perlman
We entered in the Young Shits ad competition; this month’s brief focused on getting higher voter turnout during midterm elections. Our campaign was centered around Lyft and focused on physically getting voters to the polls.
Creative Team: Jessica Deutsch, Matt Pence
The 3% Conference is held annually in New York to bring women from all over to support more female creative leadership in advertising agencies. The concept was, what would it look like if we took a classic Disney fairy tale and ripped it out of the story book.
Yahoo Finance hosted its proprietary, one-day event in New York and Sydney, Australia and live-streamed to millions online.
My objective was to create a branded theme and marketing tactics for the 2019 event.
Client: Yahoo Finance | Project Scope: Concept development, Environmental Design, HTML, CRM, Social, Digital
Creative Team: Matt Bender, Meghan Beckel, Matt Pence
I was lead creative on this photoshoot to showcase the new Pixar Pier that opened at Disney’s California Adventure. My role included art directing and concepting a series of stop motion pieces, stills and cinemagraphs.
