Texas summers keep going. So should the savings.
For TXU Energy’s Ultimate Season Pass, we created a fully integrated campaign that turned a savings-heavy energy offer into something simple, memorable, and entertaining. Using relatable, Texas-sized humor, the work showed how customers can stay cool through long summers while saving 50% on energy charges during peak summer and winter, plus additional months of savings.
The campaign came to life across three :30 TV spots, Hispanic TV, TikTok and social video, digital, display, and more, with each execution finding a playful new way to make the savings story feel approachable while staying unmistakably TXU Energy.
Role: Art Direction / Concept Development
Deliverables: TV, Hispanic TV, Social, Digital, Display