We’re all familiar with the concept of cash-back rewards: the more you spend, the more you’re rewarded. But what if that same idea could apply to your utilities? Enter the Freedom Rewards plan from Texas utility company, TXU Energy. A completely new concept for the category, Freedom Rewards lets you earn 30% back in free electricity anytime you use energy.
My job was to come with a fully integrated campaign bringing the power of 30% rewards to life. So, we thought it’d be fun to imagine a world where all the benefits of this stellar deal become larger than life before your very eyes.
Creative Directors: Bang Pham, Yama Rahyar // Sr. Copywriter: Mat Topolewski // Sr. Art Director: Matt Pence