ARCO | Meet Hanna
To introduce ARCO's beloved dashboard hula girl, Hanna, to a new audience in the East region, we developed a playful, personality-driven paid social campaign that brought her character to life while highlighting what makes ARCO a great stop for drivers.
Designed for Meta (Facebook and Instagram) and YouTube, the campaign included in-feed posts, carousels, Stories, Reels, and short-form video concepts. Through bold graphic treatments, witty copy, and repurposed animation, we positioned Hanna as more than just a familiar face. She's a trusted road-trip companion who knows a thing or two about quality fuel, great value, and the little things that make every drive better.
The result was a fun, approachable creative platform designed to build familiarity with Hanna while giving drivers more reasons to choose ARCO.
Role: Senior Art Director / Designer